RESUME

CohnReznick- Senior Marketing Specialist

​September 2021 - present

 

• Assists in the development and maintenance of collateral material across the Global Consulting Solutions team including infographics, pitch decks, and sell sheets to highlight services

• Aligns insights from pipeline discussions and campaign performance with active market messaging, opportunities, and CRM reporting

• Manages the social media strategy for the LinkedIn Advisory page and shares best practices with senior leadership to drive engagement and build personal brands. Since January, the page has received an 83% increase in engagement and a 430% increase in content shares.

• Manage operations and strategy for in-person and virtual events including booth activations, registration and invitations, lead management, and social media across multiple industries including real estate, technology, SaaS, and renewable energy

 

BioTE Medical- Marketing Manager

​July 2019 - May 2021

 

• Project managed a team of 6 people utilizing project management tools Asana and Trello to streamline processes and priorities

• Conducted over 130 Business Analytics Reviews with medical providers focusing on their digital presence including Google, website, and social analytics, leading to an 8.8% increase in YOY procedures and revenue

• Coordinates involvement in over 15 national trade shows by creating strong processes and pre-event communications resulting in a 45% increase in qualified provider leads 

• Assesses best practices, manages communication, and oversees the execution of the activities and initiatives for effective new practice onboarding, resulting in an increase in procedures per clinic in the first 90 days and drive patient retention

• Develops efficient and effective analysis and processes to streamline the workflows of various provider-centric programs

• Creates the BioTE Monthly Newsletter for increased engagement with providers and trained BioTE staff on the new campaign creation tools and CRM integration

• Rebranded all training presentation materials to align with new BioTE messaging for incoming providers

• Represents the marketing department during training to medical support staff since August 2019

• Revising the current provider loyalty program to a point-based system that rewards providers for YOY growth to increase practice retention and lifetime value 

• Assists medical providers with the creation of Facebook Business pages to help build brand awareness and drive patient traffic

 

 

Extend Fitness Studio- Social Media Manager

​March 2019 - present

 

• Manages all aspects of brand presence, marketing campaigns, and social media interactions on a daily basis for a local boutique fitness studio including Instagram, Facebook, and a new studio website

• Launched new branded social media to drive followers and engagement, leading to a YoY 28% increase in followers 

• Trained instructors on optimal social promotion utilizing hashtags, videos, and unique content leading to increased class enrollments

• Worked with business owner and instructors to create and execute a plan to pivot from in-person classes to virtual amid the pandemic

• Created a social media strategy to launch a brand new studio space and retain current students with new safety precautions while attracting new students to a new location

 

 

Ford Motor Company- Sales Zone Manager

July 2018 - July 2019

 

• Covered metro Fort Worth and worked with high volume dealerships in key customer markets to create targeted marketing campaigns for crucial vehicle lines

• First to launch the digital shopping experience Ready.Shop.Go. to create higher lead traffic and increase sales with a 30% close rate

• Utilized partnership with the Dallas Cowboys to create personalized contests and events to increase year over year sales for high volume dealerships

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Ford Motor Company- Sales & Marketing Specialist

July 2017 - July 2018

 

• Created the Texas Balanced Scorecards to track the progress of a $30 million marketing initiative

• Created a region-specific competitive report that focused on sales, share, spend, and loyalty/conquest data for Ford and their competitors in key vehicle segments

• Trained regions on loyalty metrics to help increase zone manager knowledge and determine marketing enhancements

• Planned the Ford Truck Month Event Kickoff Meeting to include top dealership owners in the strategic planning of the upcoming Truck Month Sales Event for the Central Market Area (Memphis, Houston, Kansas City, Dallas)

• Focused on multicultural metrics and assisted with the implementation of targeted event activations

• Focused on digital Tier III marketing for Ford and competitors and developed comprehensive insights for future contests and incentives

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Ford Motor Company- Lincoln Brand Specialist

July 2015 - July 2017

 

• Managed 18 luxury dealership accounts within 5 different states and achieved a minimum of 5% growth over 2 years

• Designed digital marketing campaigns and custom dealership website marketing

• Created dedicated roles and resources specific to Lincoln business in dual dealerships

• Received Best in Show for Catalyst 2016 by creating a customized Lincoln Test Drive experience using algorithms based on height, weight, and preferences of luxury customers

• Became a lead on the Culture Central Committee and created the Culture Central Communicator newsletter to help improve communication and solidarity across all regions

• Designed and executed customized dealership events for the launch of MKX and Continental 

• Assisted with inventory management and design of lot displays to drive traffic and remove older inventory

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Ford Motor Company- Parts & Service Zone Manager

June 2012 - July 2015

 

• Increased parts and service sales using metrics, forecasting skills, and inventory management

• Worked with dealerships to increase profitability through marketing initiatives, advertising, and finance

• Utilized consulting skills and partnerships with vendors and specialists to reach monthly objectives

• Collaborated with key dealership personnel to create quarterly customer service events using unique incentives and custom marketing materials

• Worked with dealerships to manage their online brand while utilizing customer reviews and social media management to drive traffic

• Created a customized brake, tire, and battery program for select dealers that generated a 5% increase in commodity sales versus prior year 

• Assisted with the training of new hires and interns and achieved Top 25% in the Nation for July, October, and November 2013

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Abaxis- Marketing Intern

June 2009 - December 2011

 

• Collaborated with the marketing director for the launch of the VetScan i-STAT®1 Handheld Analyzer for blood gas, hematology, and coagulation

• Assisted marketing team with the creation and initiation of the distributor sales promotional program, Abaxis Platinum Program, and program management

• Collaborated to create new channel marketing initiatives using demand generation tools

• Created new social media designs and PR campaigns targeting B2C

• Created Animal Health Online Newsletter using Marketo and Adobe CS3 

• Coordinated Abaxis participation in Military Health Systems Trade Show 2011