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PROJECTS

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BioTE Medical
Newsletters worth opening

Category: Health + Wellness

Objective: Create an engaging monthly newsletter with unique content to engage current providers and BioTE employees

My role: I worked with the design team and Marketing Director to determine newsletter content and track results. Utilizing my analysis, we adjusted subject lines utilizing A/B testing, linked to informative research, and more direct CTAs for our products and announcements.

Results

Generated open rate of 25.7%,

up 7.5% YOY

Generated CTR of 18.6%, up 16% YOY

4% YOY increase in deliverability rate

BioTE Medical
Closing the gap between sales and docs

Category: Health + Wellness

Objective: Generate brand awareness and provider leads through national trade shows​

My role: I facilitated participation in trade shows across the country with more than 400 attendees per show. I coordinated booth selection, speaker opportunities, and marketing materials. In order to streamline the lead capture process, I created a digital lead capture form that integrated directly with BioTE's CRM system.

Results

45% increase in qualified provider leads vs. participation in regional shows

Reduced time of first contact with sales team from 1 week to 2 days

Increase in booth traffic by 15% due to pre-conference 

marketing

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Fun & food-fueled sales event

Category: Automotive

Objective: Create a unique launch event for the new Lincoln MKX for Jack Schmitt Ford-Lincoln

My role: I created the concept for a launch event that includes food trucks and a movie night to attract younger buyers and create brand loyalty. The event was named Indulgence, after the Lincoln Black Label package. The dealership created an event page on their website, as well as event posters and print campaigns mailed within the community. To drive social, we created a Facebook event as well as the hashtag #indulgence to drive social engagement. In addition, I worked with the dealership to secure an exclusive advertising partnership with Sauce, a local food magazine, to promote the event and drive traffic across the St. Louis/Collinsville area. 

Results

317 RSVPs on Facebook, more than 400 attendees

Five pre-orders for the new MKX

8% YOY growth in November 2016

Event success led to an annual dealership food truck festivals

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Keeping a local business social

Category: Fitness

Objective: Increase social engagement and drive new students to the business using unique content and consistent design

My role: I created new content that was relevant to our studio, showcasing our students and our instructors. I promoted our events and classes, while including inspiring and relatable quotes that generated conversation. I also handled all customer questions and concerns through Facebook and Instagram. By utilizing personalized copy and design, I was able to broaden our reach and keep our students engaged and the business growing. 

Results

28% increase in followers YOY

41% increase in followers overall since 2019

140% increase in engagement

To see more or discuss possible work, let's talk
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